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  • The Future of Distribution Systems
    The Future of Distribution Systems Discusses sources of traditional agent issues, trends ... with financial institutions, and developments in direct-response marketing. From the 1987 Record of Society ...

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    • Authors: Steven J Abramson, Michael Gower, Robert P Hill, William M Ring, David B Schaeffer
    • Date: Apr 1987
    • Competency: External Forces & Industry Knowledge
    • Publication Name: Record of the Society of Actuaries
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • Insurance Applications of Modern Marketing Tools
    focus groups, simulations o Test marketing -- direct-response insurance o Consumer advertising o Target ... identifying consumer needs, market surveys, and direct response research and testing, which will include ...

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    • Authors: M Nasim Ali, Timothy J Herr, William M Ring, Kenneth E Frantz, Frank R King
    • Date: Apr 1987
    • Competency: External Forces & Industry Knowledge
    • Publication Name: Record of the Society of Actuaries
    • Topics: Life Insurance>Marketing and distribution - Life Insurance